Viva la Vida, boys!

Heads up Wheel Love for the opening of the finest skate shop in town! Live the life boys!

Glow

Every wife-to-be I know have a glow in their face, and I don't.

ROI

Client: So tell me, what is the return of investment if I run this campaign?

Planner: That you will still have a job till end year?

Alright, this is only a fictitious conversation that I imagine having (but won't dare say unless I wanna get the red!) but it's something I've been thinking a lot lately.

People like throwing this term casually but do they ever think about the implications? Historically, ROI was coined from the financial world to justify risk over sales return. But take this beyond context, returns could come in several forms such as time, goodwill, and yes, reputation.

High risk, higher returns. Economics 101. It really depends on the person's reason for investment and their risk tolerance.

So when you are thrown this question next time, access the situation of that person asking it. I guarantee that it won't sound like sarcasm but more to them thinking...again.

Big words from small people is just nuisance.

Grid: Marina Mandarin Singapore

Take a 5 minutes break

OMG get me a pair of those tights

researching chinese youth culture

I feel funny asking my chinese-ed cousin about the latest happenings in chinese pop culture. Like I don't know, or maybe I really don't. I'm confused.

I'm so totally grossed out watching myself looking at segments like they are alien species.

So wrong.

Yeah, it's an obvious post that I'm in dilemma.

Finding Nemo 2

Too good to be true!

Butoh

An excerpt from "MA" by Tadashi Endo


I absolutely adore this dance. Swee Keong! Quickly reply me!!!!!

Give yourself a present, watch this.

Stefan Sagmeister: The power of time off. Totally inspirational.

Tongue in Chic - Gallery - Chic POP: Street Market (KL)

Tongue in Chic - Gallery - Chic POP: Street Market (KL)

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090909 Radio Day

This will sound primitive to all new age planners, but as long as there are traffic jams, there will be demand for radio. Read Sledgehammer's viewpoints this week, The Star.